Project Overview

Project Objective

Project META aimed to create a metaverse platform for the client UpPurple, a company that provides a solution for problems embedded in online shopping malls through a multi-complex metaverse fashion shopping platform. The main objective of the project was to create a shopping mall application with a metaverse shopping mall platform and avatars customized for users of various types.

Team Objective

The main objective of the Media Arts team for Project META was to create assets for the 3D storefront of the shopping malls within the metaverse environment in the META application. The team assisted in producing the blockout and the prototype of the design and conducted level-design concept art. The 3D storefront would enhance users’ experience while using the metaverse application.

<aside> 💫 Team Goal(s):

To assist in blockout, prototype creation, and level-design concept for the 3D storefront creation
To become skilled in using various 3D computer graphics programs such as Autodesk Maya
To use 3D modeling skills in creating various 3D assets used for the Metaverse storefront, including the windows, doorframe, and cornerpieces </aside>

About Client

UPPURPLE is a multi-complex metaverse fashion shopping platform that aims to demolish the boundary between offline and online shopping for consumers and retail shops. Initially a South Korean startup funded by the government under the U Tech category, UPPURPLE made a strategic decision in November to prioritize the U.S. market due to the higher adaptability of the metaverse concept there. The company was acquired by Divelabs, a tech firm based in New York known for its involvement in new technologies like NFTs and Web3. The project continues under the name UPPURPLE within Divelabs, maintaining its identity despite being absorbed by its parent company.

Project Bootcamp

Bootcamp

Project Development

Conceptualization

3D Blockout

Defining Modular Breakdown

Project Deliverable

3D Assets and Storefront for Metaverse Stores

Next Steps:

Refine 3D Storefront Design: Iterate on the initial 3D storefront blockout and prototypes to refine the design based on feedback and user testing. Focus on enhancing the visual appeal, navigation flow, and overall user experience within the metaverse shopping environment.
Expand Asset Creation: Continue developing a diverse range of 3D assets beyond windows, doorframes, and cornerpieces. Explore creating interactive elements and intricate details that add depth and realism to the storefront, elevating the overall ambiance of the Metaverse shopping mall.
Optimize for Performance: Work on optimizing 3D assets for performance within the metaverse application. Employ techniques such as LOD (Level of Detail), texture optimization, and mesh simplification to ensure smooth rendering and efficient resource usage, particularly for mobile devices.
Experiment with Interactivity: Implement interactive features within the storefront design. Explore possibilities for users to engage with elements of the environment, such as opening doors, interacting with merchandise displays, or triggering animations, fostering a dynamic and engaging shopping experience.